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Hugo Boss Pop-up Set for East Hampton This Summer

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Hugo Boss Pop-up Set for East Hampton This Summer

Alex Thomson Racing

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Hugo Boss will roll out a seasonal pop-up shop for beach-ready gear from the Boss Black, Green and Orange collections in East Hampton this summer.

In what seems to be an efficient model, the Hugo Boss pop-up will move into the former Gucci space on Main Street Memorial Day weekend and close up shop, along with the rest of the summer set, on Labor Day.  Reps from the brand said they aimed to showcase the sportier offerings of the longtime standby Hugo Boss. 

Along with the temporary storefront in town, the Hugo Boss racing yacht will sail into port to host executives and customers -- who we assume to be of the VIP variety -- for the Fourth of July. 

Related Topics worth the drive, pop-ups
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