With the spring 2011 ad campaign marking her third go-around for Hudson Jeans, Georgia May Jagger has stepped up her role in the company to collaborate on a capsule collection dropping March 17, WWD reports.
As the daughter of rocker Mick Jagger and model Jerry Hall, Jagger Jr. is not just another pretty face. The 25-year-old raved about the process of cutting her design teeth making denim, and both she and the executives at Hudson clearly view this line as just the beginning. “[The experience] helped me appreciate fashion in so many ways. I look forward to growing the collaboration," Jagger told WWD.
Ben Taverniti, Hudson's creative director and head designer, also seemed bullish on the line: "Success isn’t a question. If the amount of interest we’re getting is any indication, watch out for part two.”
The collection comprises five styles in black, blue and gray washes, with a higher rise and skinny leg. Jagger drew inspiration from her mom's Wranglers in the Seventies, and bands like Guns 'n Roses (sorry, Mick). As she told WWD:
“I’m obsessed with [jeans],” Jagger said. “I knew exactly what I wanted from the beginning. All the styles are a slightly higher rise and sit on my hips, which makes them more wearable and elongates the leg. The special fabrics make the jeans more comfortable.”
New Yorkers will have to get their first glimpse from afar, as the collection will be unveiled at Neiman Marcus in Beverly Hills, before coming to this coast.