Gareth Pugh may be something of a dark prince, but we can only imagine that learning he'd be able to use Florence's medieval Orsanmichele church for his Pitti W presentation felt somewhat divine in its goth-chic aesthetic.
Projected on the cavernous church's ceiling, Pugh presented a glimpse of his Fall '11 presentation in a short fashion film directed by Ruth Hogben (below). Chaotic flashes of cobalt blue, gilded gold and and billowing black latex (or is it garbage bag material?) offered viewers their first look at Pugh's last collection, as well as his cinematic talents. As Style.com also pointed out, the Pitti show gave the designer an opportunity to "pursue ideas that wouldn't necessarily work on a catwalk."
A royal blue Virgin Mary, played by Pugh cohort and model, Natasha Vojnovic, along with a three dimensional pagan beast clad in mirrored shards, effectively combined Pugh's fancy for technology with a splash of satanic sexiness. If the video is anything to go by, we have a lot to look forward to for Fall.