Fashion Videos Increasingly Used by Brands as Marketing Tool
In the last five years, Americans' use of internet video sites like YouTube and Vimeo has shot up from 33 to 71 percent, according to sources like Mashable. Unsurprisingly, major brands and even smaller indie labels have taken to the Web, producing edgy, artsy, or outright humorous videos to accompany their collections, including this quirky Harmony Korine film for Proenza Schouler's fall '11 collection.
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Fashion Videos Increasingly Used by Brands as Marketing Tool
It has become increasingly important for major fashion brands and artsy labels alike to produce online videos in addition to (or in lieu of) print campaigns.
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