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Experts Mull Kardashian Divorce's Impact on David's Bridal Dress Sales

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    NEWSLETTERS

    David's Bridal

    Slated to hit stores this February, Vera Wang's upcoming collection of budget-friendly gowns for David's Bridal includes not one, but two dresses inspired by Kim Kardashian's fairytale wedding.

    As news spread yesterday of Kim's upcoming divorce (filed a mere 72 days after saying "I do"), it seems her glamourous, all-white wedding might well lose its commercial appeal before the dresses even ship to the stores.

    Much the explosion of lace-sleeved dresses that hit stores in the wake the Royal Wedding, the entire sales concept behind the Vera Wang collection, and the Kardashian-inspired dresses in particiular, is that brides-to-be are likely to buy into a slice of the celebrity wedding fantasy.

    The Wall Street Journal has raised the issue, and David's Bridal has yet to comment on the situation, but we're betting that the story of the Kardashian wedding as it stands isn't exactly what retail dreams are made of.