Diptyque Opens Madison Ave Flagship

Follow your nose to Diptyque's new Madison Avenue boutique, the latest of three perfume stores to open on a six-block stretch of Madison increasingly referred to as Aroma Ave.

The new Madison store will stock the same spectacularly expensive incredible-smelling candles and signature scents as the Bleecker boutique, but the opening coincides with the launch of a new addition to the brand: ultra-luxe body products.  Inspired by the rambling global travels of Diptyque founders Knox-Leet, Yves Coueslant, and Christiane Gautrot, customers can indulge in the scent of Florence, Italy by adding a touch of Iris Oil to their hot bath, or experience Egyptian bliss with a slathering of fresh orange blossom body lotion.

If a $68 candle is out of your price range for a hostess gift or self-indulgence, you might give the $28 versions a look see.

Visit Diptyque.com to order the new body products online, or stock up on the season's finest smell-goods in person at Madison and 76th.

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