The 16-piece collection of dresses includes mostly minimalist cotton poplin day pieces in fuschia, sapphire blue and black, but includes a few chambray shirt dresses, black and white cotton black-tie gowns and floral chemise and boho numbers.
From these selections, the public can now vote for their top five favorites until March 1, at which point the final collection will be determined and put up for fixed price points between $125-$295 on eBay.
There were banks of computers set up for voting, while reps mingled about the well-heeled set with iPads, showing off the mobile capabilities of the project. Once one votes, they can share their pics on Facebook and Twitter to influence their social media circles.
Get in on the action by visiting dereklam.ebay.com to vote.