NEW YORK - NOVEMBER 16: Barney's Creative Director Simon Doonan attends the holiday window unveiling at Barneys New York on November 16, 2010 in New York City. (Photo by Amy Sussman/Getty Images) *** Local Caption *** Simon Doonan
Ever since Mark Lee took the reins as CEO of Barneys, staffing changes have abounded, and the latest is a doozy: Simon Doonan, the charismatic and funny creative director of Barneys for nearly 25 years, is being replaced.
Dennis Freedman, who was the founding creative director of W Magazine (he left shortly after Stefano Tonchi took the wheel at the glossy), will take over as creative director at the It-retailer. Doonan, meanwhile, has been promoted to the interesting title of Creative Ambassador-at-Large, a role that will take him out and into the world as a spokesperson for the brand. [The Feast NY]