Amidst the frenetic hooplah and dizzying spectacle that is Fashion Week, the first signage announcing the opening of Diane von Furstenberg's new Soho store quietly appeared.
Though an opening date hasn't been confirmed, the large window poster indicates that DVF is in fact on its way to the space formerly occupied by Agatha Ruiz de la Prada at 135 Wooster Street, just across the way from Betsey Johnson's boutique—another grande dame of NY's fashion scene.
