Crocs to Donate 100,000 Shoes to Japan | NBC New York
Thread | NY
The inside line on New York fashion

Crocs to Donate 100,000 Shoes to Japan

    processing...

    NEWSLETTERS

    Crocs may be much-maligned in the fashion set from an aesthetic perspective, but it's difficult to faul the company's most recent charitable outreach: donating 100,000 pairs of shoes to earthquake and tsunami victims in Japan.

    According to a release, the shoes will be donated to Feed the Children and other organizations, to be distributed around the country to those in the msot need. In addition, the company is establishing other ways for shoppers to donate -- by offering the option to add a donation to any purchase in-store or online that Crocs will then pass along to the Red Cross.

    In a statement, CEO John Marvel said: "We have Crocs employees, wholesale partners and many loyal customers in Japan, and we’re honored to be able to assist at a time when the Japanese people need our help the most."

    The donations are being orchestrated by the charitable arm of the company, called Crocs cares, and while the shoes may not be the most stylish, Racked points out that they are, in fact, antibacterial.