Burberry has taken the next step in its aggressive digital development with an interactive ad campaign, launching today, that lets visitors make models do their biddingwith the click of a mouse.
Having pioneered the movement of fashion shows to the Internet, Burberry continues to be incredibly savvy about web-based initiatives to advance the brand, and the new digital shopping experience marks yet another groovy feature.
Models Rosie Huntington-Whitely, along with actor Douglas Booth and musicians Gwilym Gold, Rory Cottam, and Samuel Fry were shot by Mario Testino in a film-like setting that has been digitized into a virtual shopping vignette. Visitors to the site can click their mouses to make models pick up and show off bags, trench coats, and more, supplementing the live-action lookbooks and 360-degree views of all items. (Really, if you still aren't sure whether or not to buy an item at the end of all that gawking, you really shouldn't buy it. The reverse, of course, is also true.) The site will also feature a video interview with creative director Christopher Bailey.