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Bryce Howard Tapped as Kate Spade's First Celebrity Face

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Bryce Howard Tapped as Kate Spade's First Celebrity Face
Kate Spade

After long eschewing celebrity spokesmodels in its advertisements, Kate Spade's Spring 2011 campaign features redheaded actress Bryce Howard (of "Lady in the Water" and "Spiderman 3" fame) toting a megaphone.

The brand has long featured decidedly cheery, colorful ads, and the actress -- toting the brand's latest "Scout" handbag in various sherbet tones -- seems to fit right in. In an interesting twist, Howard told WWD that she's actually a long-time devotee of the brand: "There’s something about that brand that, from a young age, I really, really, really connected with. It was always the thing I wanted for Christmas .. since I was 15 or 16."

Look for Howard clad in Kate Spade in a series of colorful spreads in which she apparently wears roller skates, rides a bike, and -- as in this example -- yells into a megaphone.

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