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K. Cooper Ray Make Charming Bow Ties for Brooks Brothers

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K. Cooper Ray Make Charming Bow Ties for Brooks Brothers

Social Primer

The city's VIP dandies gathered at Brooks Brothers' Madison Avenue flagship to launch the traditional men's retailer's line of bow ties in collaboration with SocialPrimer.com extraordinaire K. Cooper Ray.

Ray's background at the helm of luxury brands from Bottega Veneta to Dom Perignon, with leisure time spent between regattas and martini bars while living in New York, New England and Italy, perfectly equips the personality to create the colorful collection.  No level of moxie-for-men was spared, with contrasting plaids, pastels and a maritime flag motif splashed across the reversible ties.

Alas, now the larger challenge awaits: Learning how to tie one just right.

Related Topics menswear, launches, collaborations
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