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Brad Goreski Named Kate Spade's Exclusive Brand Stylist

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    NEWSLETTERS

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    Brad Goreski at Kate Spade's Fall 2011 accessories preview.

    Brad Goreski is poised to have a very good 2012 between a new reality show -- "It's a Brad, Brad World," debuting on Bravo on January 2 -- and a new two-year contract with a major brand, Kate Spade.

    According to WWD, Goreski has been named Spade's "exclusive brand stylist," working with Kate Spade creative director Deborah Lloyd to both raise awareness for the brand's burgeoning ready-to-wear business and style a variety of Kate Spade events, from press presentations to e-commerce shoots.

    Goreski styled Kate Spade's Fall 2011 presentation back in February, and apparently he and Lloyd have developed a working relationship since then. Of course, Kate Spade as a company has a history of employing talented folks to help boost its presence in both the press and social media -- social media wiz John Jannuzzi, for example, helped boost the brand's digital profile and now spearheads social media and more for Lucky Magazine. The fact that Goreski is about to have his own reality show and happens to be a rather avid fan of Twitter certainly doesn't hurt Kate Spade in terms of marketing potential for their growing ready-to-wear division.