Black Friday Projections Not Overly Optimistic

The holiday shopping season kicks off with Black Friday in a little more than six weeks, and economists predict shoppers will spend the same or less this year.

The recession may have been officially declared "over," but shoppers are easing back in cautiously, with most planning to spend the same, but a significant portion expecting to spend less, according to consumer studies by Accenture and The NPD Group. Acenture's results also reveal that more than half will opt to hunt deals online, rather than venture out into what's become Black Friday madness over the years (can't say we blame them).

Sales haven't been announced yet, but the deepest deals are typically on electronics, so if you're in the market for a TV, you may consider entering the fray.

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