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The inside line on New York fashion

Shoe Company Ruia to Set up Shop in Soho




    High-end British shoe company Ruia will move into what amounts to a virtual shoebox at 650 square feet at 65 Mercer Street this fall, replacing Marianne Novobatsky's clothing boutique.

    Doors to the luxe footwear shop (pairs start around $400) are expected to open just in time for fall. Clearly, someone's putting a lot of stock in the economic turnaround.


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