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Print Wars: WSJ Magazine vs. T: The New York Times Style Magazine

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Print Wars: WSJ Magazine vs. T: The New York Times Style Magazine

Thread NY

Before anyone laments the death of print, there's a new rivalry underway to prove that the medium is still very much alive and kicking. This Saturday marks the debut of two new editors at both the New York Times' and the Wall Street Journal's magazines, giving even more ammunition to the growing print war between Arthur Sulzberger Jr. and Rupert Murdoch.

Both Sally Singer, who will be helming T: The New York Times Style Magazine, and Deborah Needleman, who will head the WSJ Magazine hail from the stylish corridors of Condé Nast, where Needleman was best known for her role as editor-in-chief of domino magazine, and Singer was most recently the fashion news and features director at Vogue.

Although Singer's team at T hasn't been too forthcoming with details about the debut issue—it's likely that Mick Jagger will be on the cover—Needleman's premier issue will feature Vincent Cassel, a French actor and star of the Rodarte-costumed film "Black Swan," which also debuts this week. The word "magazine" was also added to the cover logo to prevent confusion between the magazine and the newspaper's Saturday edition, which has also been given the shortened WSJ tag.

Although Needleman tells the WWD that there's no rivalry between the two veteran editors, the pressure on both figures to boost ad sales for the luxury and style-focused magazines (with very similar readerships, we might add) should at the very least, breed some healthy competition—and create some stellar new content, one hopes.

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