The grand opening of Target's holiday pop-up in the Meatpacking District boasts more than a few reasons to endure the early morning cold weather and lines -- namely, Rachel Bilson and Rodarte for Target.
That's right: Not only will there be some pieces from the much-anticipated Rodarte for Target line on sale at the pop-up -- including the sequin ribcage minidress -- but we hear indie style icon Rachel Bilson will be on hand to help celebrate the opening at 10AM! The pop-up itself will function as a walk-up gifting truck, allowing shoppers to walk up to the window and order what they want, getting a lovely pre-wrapped gift in return.
All in all, yes it will be freezing, and yes, you'll have to line up just after the sun rises to get a prime spot in line, but from the sounds of it, the opening event will be well worth it.
Target To-Go Holiday Pop-up
Corner of Gansevoort and Washington Streets; 10AM-8PM
For more pop-up fun, check out our complete guide to holiday markets & pop-ups.