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Megan Fox Softens Up for Armani

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Megan Fox Softens Up for Armani
Emporio Armani

When Armani announced that tattoo-clad siren Megan Fox would succeed Victoria Beckham in its underwear campaign, we expected a racy, edgy campaign to follow. Frankly, we're surprised.

Yes, it's Megan Fox in her underwear, but there are no visible tattoos, no over-the-time thumb-and-lip biting (okay, maybe one), and overall, she looks pretty great. The results are especially surprising considering the campaign was shot by Mert Alas and Marcus Piggot -- the same duo responsible for the more agressively sexy W Magazine cover with Demi Moore.

Fox will appear in her skivvies across the Armani Underwear campaigns, and also wears skinny jeans and a rather damp blouse (demurely turned away from the camera!) for the Armani Jeans ads. Expect the billboards to cause traffic jams, regardless of Fox's more romantically-styled posing, and click through all the ads on Armani's Facebook page.

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