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The inside line on New York fashion

Maybe it's Maybelline at Fashion Week

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    NEWSLETTERS

    Having just signed a two-year contract to sponsor Mercedes-Benz Fashion Week, Maybelline is working hard for the money, gussying up faces at a record-busting nine shows.  Models walking for Alexandre Hercovitch, Charlotte Ronson, Christian Cota, Custo Barcelona, DKNY, Michael Angel, RVCA x Erin Wasson, Tracy Reese, and VPL by Victoria Bartlett will be made up by L'Oreal USA's Maybelline brand.

    You go, Maybelline- this seems to be a slightly better marketing move than a calendar (Really? A calendar?!), but what do we know?