Having long ago transcended the stigma of celebrity fashion designers among the circles of fashion elite, Mary-Kate and Ashley Olsen are set to show their The Row's Fall 2010 collection in a presentation at Fashion Week in February.
The ladies have yet to announce time or venue for the presentation, but it's sure to be a hot ticket. This will be the Row's first fashion week appearance -- the line is produced exclusively in the U.S. -- which should give you some idea of the hubbub and celebrity presence expected.
The Row has built a strong foundation upon simplicity and sophisticated design elements on high quality basics, and has been really well-reviewed by most fashion editors, so it's a good bet for a Fashion Week debut, and is rapidly becoming one of our big presentations to watch this season. The antithesis of label-heavy culture, The Olsens' design sensibility mirrors their own personal taste for the subtly groundbreaking, undone downtown look that they frequently rock on those tiny frames.