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Maidenform's Charmed Line for Juniors

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Maidenform's Charmed Line for Juniors
WWD

Lingerie maker Maidenform will introduce the Charmed collection into the spring lineup, with bras and panties for juniors in bright colors and versatile styles dropping May 25, 2010. 

The Charmed collection, seemingly taking a cue from Victoria's Secret's wildly popular Pink brand, is aimed at women between the ages of 16-22 who need funky underthings for tees, tanks and straps-free going-out tops.  Two strapless bandeaus, a classic t-shirt and racerback push-up come in a rainbow of hues, along with classic neutral lace, and, thankfully, are set at a teen-friendly price point as well.  Bras start at $24 and undies will go for a familiar $25 for five. 

Related Topics Lingerie, Juniors
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