In anticipation of its upcoming launch, Madonna and Macy's have geared up on an epic marketing campaign (the Blond Ambition Tour Part II?) to promote Material Girl , the pop singer's new line of tween-targeted clothing and accessories set to hit stores August 3.
The collection, a collaboration between Madonna and her daughter, Lourdes Leon (nicknamed Lola) is the latest addition to the celebrity-slash-designer mix. While it's price points reflect the line's accessibility to it's target consumer—most pieces hover in the $12-$40 range—there's certainly no shortage, or shortchanging of goods. A recent preview of the collection featured practically every closet staple for the average "material girl," from mix and match layering pieces, to dresses and skirts, shoes and boots, bags and purses, and even jewelry.
Madonna fans will surely recognize various incarnations of the pop star in the designs: off-the-shoulder tops are key pieces while plenty of ruffles and lace channel the singer during her "Who's that Girl" era, and a floral-print bustier pays tribute to designers Dolce & Gabbana and the old-school glamour that Madonna embodied during her Evita campaign.
In addition to teaser ads and the promise of a celebrity spokesmodel (one besides Madonna), Lola is doing her own party to promote the line, with a blog on the collection's website.