Reporting on a boutique closing chokes us up a bit, particularly when it happens to be a place that held such a promising mission: stocking clothing, jewelry and apothecary from mostly local designers and planting trees with every purchase.
We stopped in our tracks this weekend to find East Village gem, Lovesong 422, calling it quits. Although we felt the urge to grill owner Rachelle Rez on what could possibly spark the shuttering, we shook our heads and allowed ourselves to be (bittersweetly) seduced by the thundering "30 percent off entire store" sign. The lease is up at the end of the month, which means you have less than two weeks to pick up summery vintage-inspired dresses by Dear Creatures, musky candles by Seda France, and cozy Wooden Ships knits.
There's fun to be had digging through the wicker baskets piled high with steeply-discounted merch and the store still has enough stock to keep you shopping for a solid hour. Bottom line: Ninth street is losing a lovely resident, but we encourage you to take advantage of the closing sale.
422 9th Street between 1st Avenue and Avenue A