The queen of high-end maternity, Liz Lange, has joined forces with her sister, Jane Wagman to combine their Manhattan-born-and-bred shopping prowess for a new website, Shopafrolic.com
The sisters, who grew up on the Upper East Side, playing at YSL and, in the process, becoming sharply savvy shoppers. After years of unofficially guiding frends with style and buying advice, Lange and Wagman decided to bring their expertise to the masses. Shopafrolic presents the uptown/downtown duo's selection of finds, highlighting preferred products, along with dressing tips and directions on how to get at a bargain. Everything featured, says Lange, must be available to everyone - so, online.
At the moment, Shopafrolic is a pet project for the two but depending on how it's received, anything could happen.