Head downtown to Soho today and you'll find Kelly Bensimon helping to wash dirty laundry that's headed to Goodwill, as well as undressing male models (true!).
"Wash Smart, Give Smart" is a joint project between Method home care and Goodwill to encourage folks to donate clothing -- well, clean clothing -- to Goodwill. Specifically, Kelly Bensimon is hanging on a colorful mobile laundry truck, undressing male models on the street (and giving their clothing to the cause), as well as helping to take in folks' dirty donations. Eco-cleaning company Method will be tidying up all the dirty duds before they make their way to Goodwill, with the help of of the Clean 'n' Green laundromat in Park Slope.
Bensimon will be hanging out in Union Square until 6PM this evening (making for a seriously worthy lunchtime excursion). If you don't have time to swing by today, the truck in Union Square tomorrow from 10-6, and then Saturday from 10-6 in Herald Square.