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Jimmy Choo Launches Line of Classics

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Jimmy Choo Launches Line of Classics

Kyle Ericksen/WWD

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For any shoe shoppers worried that luxury shoe maven Choo may be veering toward the mass-market world with his collection for H&M, don't fear: With one hand, he creates affordable pumps; with the other, he creates a new capsule line inspired by his best-selling styles.

According to WWD, "Choo 24/7" is being unveiled at the brand's showroom in Milan this week, and will feature 28 different styles -- from strappy nighttime stilettos to classic daytime pumps. And unlike the H&M collection, these heels will definitely be upscale, costing as much as $1,200 and covered in everything from lizard prints to glitter and zippers.

The collection will be available in Jimmy Choo shops and department stores in January 2010.

Related Topics luxury, jimmy choo
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