JCPenneyannounced today that it will start selling MNG by Mango in its more than 600 stores starting in the fall of 2010, becoming the exclusive department store retailer for the European fast-fashion chain.
The move will doubtless make huge strides in brining Mango -- a brand that thus far has only 12 stores in the U.S. -- to the American masses. The chain is already beloved by most insiders who first fell for the chain (along with Zara and Topshop) while it was a fashion-forward novelty in Europe. Mango has grown to encompass over 1,300 stores globally, but still hasn't made the kind of impact on the average American shopper that fast-fashion competitors like Zara and H&M have.
To sweeten the deal, JCPenney's track record in terms of designer collaborations this past year has been stellar, from Charlotte Ronson's I Heart Ronson to Olsenboye by the Olsen twins. Overall, it seems like a good match-up, and will doubtless improve even further JCPenney's contemporary selection, as MNG by Mango will become the section's largest label.