J. Crew continues to enrich its retail empire with experiential style features, showcasing the 11 male tastemakers in the brand's signature looks, available for purchase a la carte or as an ensemble, alongside personal information and sartorial inspiration tidbits from each of the men. With creative and entrepreneurial luminaries leading the pack, including hotelier Sean Macpherson, musician Smitty, author Tom Folsom, designers Byron & Dexter and filmmaker Lee Daniels, there are lots of fun click-throughs to be had, outlining the men's respective aesthetic and personal sensibilities.
According to creative director (and all-around awesome powerhouse) Jenna Lyons, the idea for the campaign came about after Macpherson wrote in to J. Crew CEO Mickey Drexler to complain about the wash of his J. Crew cashmere. Naturally, Lyons had him in to painstakingly fix the problem and noticed that he was "kinda hot" - and the rest is history.