Confirming last week's reports that the department store chain would open outlets to add a "value" element to its empire, Macy's Inc. today announced that it's planning to open Bloomingdale's outlets in Paramus, New Jersey (Bergen Town Center); Miami (Dolphin Mall); Woodbridge, Virginia (Potomac Mills); and Sunrise, Florida (Sawgrass Mills) -- all by Fall 2010.
According to WWD, the outlets will each be as massive as one would expect -- about 25,000 square feet -- and include a range of apparel and accessories from the Bloomie's final sale racks, as well as outlet-only products. Apparently, additional outlets are expected to roll out in 2011.
The move, in many ways, only further asserts the retail dominance of deals-and-sales-focused spots like Nordstrom's Rack and Saks Fifth Avenue's Off Fifth, not to mention competition online from sites like Gilt Groupe. It seems sad, but the deals may soon be the retail cash cow that powers high fashion.