iPhone Apps, Holiday Shopping

Mags to the Mall: Holiday Shopping iPhone App

Mags to the Mall: Holiday Shopping iPhone App
Apple

Macy’s, Bon-Ton, Real Simple, Cosmopolitan, Seventeen and 10 other retailers have teamed up to create a one-stop shopping and gift guide iPhone app.  Stressed about playing Santa? There's an app for that.

As editorial continues to evolve closer to e-tailers, the new NearbyNow shopping app continues on the wave of market layouts being available for purchase with one tap of the finger.  The app will allow users to browse and buy, reserve, or locate nearby brick & mortar stores to visit for the item. 

More details are yet to be revealed, but there promises to be a range of goodies at varying price points, and represents the brainstorm of several entities to get creative and work hard for the money in these interesting economic. 

BY Kelly O'Reilly // Tuesday, Nov 10, 2009 at 10:51 EST
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      About the Authors

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      Laurel Pinson, senior fashion & shopping editor

      Laurel has worked at Vogue, Stylelist, and Lucky, devours style news, has a dangerous addiction to platforms, and won't back down in a sample sale fight.

      Laura Neilson, contributing editor

      A zealous follower of fashion since pre-school, Laura picked up her first copy of Vogue at age four (mesmerized, she mispronounced it as Vog-way).

      Kelly O'Reilly, contributor

      Kelly is a reformed sorority girl, aspiring yogini and closet magazine junkie, who also might be the only writer in New York who prefers Manhattan over Brooklyn.

      Catherine Blair Pfander, contributor

      Blair is a Brooklyn-based writer, eBay scavenger, and apple pie baker who'd rather be on two wheels in stilettos than stuck in a taxi -- unless the cabbie's listening to Prince.
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