Fashion's finest put on their game faces in a series of broadcast, online, taxi and bus ads to hype up Fashion's Night Out, taking place across the city September 10.
The image of an ebullient Alexander Wang piggy-backing on the shoulders of model Raquel ZImmerman (no, we didn't get it backwards - this is the fashion industry!) can't help but infuse the already highly anticipated Fashion's Night Out with an added buzz boost. With sleeves rolled up and DJs set to spin, the night of discounts, custom designs, free food and Pharrell aims to catapult shoppers back into a pre-recession spending mood, or at the very least, ease them in by feeding them Champagne while they catch a glimpse of Zac Posen.
Pretty much everyone got in on the advertising effort, so expect to see pitches from Sarah Jessica Parker, Sean “Diddy” Combs, Carolina Herrera, Zac Posen, Chanel Iman, Alexander Wang, Raquel Zimmermann, Karlie Kloss, Coco Rocha, Daria Werbowy, Tory Burch, Jack McCollough and Lazaro Hernandez of Proenza Schouler, Oscar de la Renta, Rachel Roy, Vera Wang, Ashley Olsen, Jessica Stam, Donna Karan, Diane von Furstenberg and Isaac Mizrahi.