Robert Mitra for WWD
Today, Ralph Lauren unveils a womenswear flagship in a 22,000-square-foot Beaux Arts building at 888 Madison Avenue, situated just across the way from his Rhinelander Mansion menswear outpost.
According to Vogue's Hamish Bowles, Martha Stewart and Vera Wang were among the heavy hitters to attend a V.I.P. preview party last night at the new built-from-scratch mansion, during which Lauren also received a honorary key to the city from Mayor Bloomberg.
Shoppers can delight in four floors staged with Lauren's top-shelf American luxury items: a first-ever U.S.-based watch and jewelry salon, made-to-measure services on the second floor, as well as Black- and Blue Label apparel, and Ralph Lauren Home goods and vignettes on floors three and four.
As for flagship exclusives, WWD reports on a small-splurge-worthy, $60 "888 Madison" candle featuring notes of tuberose, magnolia and cashmere musk.