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Diesel's Glowing

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    NEWSLETTERS

    Indulging the secret pre-adolescent fashion fad of adults everywhere, Diesel announced a glow-in-the-dark capsule collection for Fall 2009.  While the rest of the world jumps on the going-green bandwagon, Diesel has chosen an alternative route with a line of illuminated denim and accessories. 

    We're not sure how flattering one's tush would be while glowing, or what kind of chemicals would be required to make jeans to light up, but the brand deserves points for this bright (ha) and quirky idea.