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Coach to Bring Concept Store to Madison Avenue

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Coach to Bring Concept Store to Madison Avenue

Coach

According to the Madison Avenue Spy, the space that Miu Miu vacated on 69th Street and Madison Avenue will soon be filled with Coach's latest concept venture, a new stand-alone collection named for the label's creative director, Reed Krakoff.

Coach already launched a spin-off brand this year in the form of Poppy -- a giddy, teen-targeted collection with prices in the slightly more reasonable $198-$598 range -- and this new Reed Krakoff collection would expand Coach even further, though it sounds like the latest venture would focus on luxury clothing and accessories in the $49-$1,195 range.

As the Madison Avenue Spy points out, the move toward a luxury brand (especially one with Krakoff's rather-unknown name attached to it) is rather a risky venture right now, so it will be interesting to see how the gamble turns out in 2010.

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