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In Stores This Week: Bluebird by Eberjey for Ann Taylor

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In Stores This Week: Bluebird by Eberjey for Ann Taylor

WWD

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What a pleasant surprise: This week, Bluebird by Eberjey lingerie for Ann Taylor will hit stores and the web, teaming up the mid-priced ladies' store with the beloved, chic undies brand, bringing sophisticated skivvies to all. 

As the folks at Eberjey told WWD, "the Bluebird girl cares about her underpinnings but doesn't want to spend too much," which pretty much describes us, and most of the stylish coquettes we know, to a tee.  The line includes three groups in ten colors with two bralets, one cami and nine panties.  Amaya retails between $16-$28 for lightweight mesh and lace, Siena seems like the sensible one with Lycra spandex power net for day with pricetags ranging between $16-$28 and then ladylike Isabella with galloon lace and prices from $16-$36. 

The collaboration marks Ann Taylor's debut entree into lingerie and Eberjey's first retail partner exclusive.  The partnership aims to bring a wide range of fit to varying body types in fashion forward styles - a combination that can be hard to find in the world of lingerie.  As in, it's tough to find a happy medium between seedy and matronly at less-than-triple-digit prices. 

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