Victoria Beckham is preparing to launch the second season of her acclaimed dress collection, and in appropriate fashion, commands nothing less than a film by Bergdorf's to advertise. "Swings" captures a bevy of models on rope swings along a London street, shot in one take by director Matt Jerrett. The urban fancy funhouse theme follows Beckham's spring 2009 film set in the English countryside.
Given the sophistication of her designs, her characteristically whimsical-yet-serious self-promotion and really, just her overall success in everything she does, Posh seems poised for a big night when she appears at Bergdorf's for Fashion's Night Out on September 10. Look for rope swings on Fifth Avenue.