“The foodie icons are stealing the limelight from the regular red-carpet celebs," Barney's creative director Simon Doonen tells WWD today. "At Barneys our customers are not really interested in what Kim Kardashian is up to or when Lindsay [Lohan] is getting out of jail. They are much more interested in Mario Batali and Anthony Bourdain and Anne Burrell."
So it follows that the department store has decided to give its holiday windows over to The Food Network and Cooking Channel (with help from the NY marketing-crazed Illycaffè).
On November 16, "one window will be reserved for the Bad Boys of Food, including Bobby Flay, Emeril Lagasse and Batali. The Gals of Food will feature reigning female chefs Burrell, Paula Dean, Ina Garten, Cat Cora, Sandra Lee, Donatella Arpaia and Anita Lo, among others," writes WWD. The third window promises a surreal scene comprised of "historic and contemporary creative types wafting out of a giant copper saucepan."
The big reveal coincides with a book party for Lee Schrager's Food Network South Beach Wine & Food Festival Cookbook. And later in the month, Doonen crosses over onto the food tube when he judges an Iron Chef episode airing November 28. That food better be pretty. [WWD]