launches, boutiques
Castor & Pollux Goes E-Commerce
In a boon to those who can't always make their way to its leafy West Village outpost, well-edited boutique Castor & Pollux -- long on many a fashion editor's hit list -- just launched a fully shoppable (and well-designed) new website.
For owner Kerrilynn Pamer -- whose latest finds are often featured in our Boutique Beat flash on Thursdays -- the process has been slow, but ultimately satisfying. After a week of testing the site and unveiling the look to a few beta testers (our editors among them), Pamer was ecstatic to reveal the new site, which features all of the boutiques signature under-the-radar pieces -- minimalist Acne one-shoulder dresses, Risto Bimbiloski knitwear, Kimberly Ovitz cut-out dresses, and Aesa gold jewelry -- as well as a charming "Loving" blog that features everything from Momofuku-inspired picked fennel to the menu at Williamsburg's Marlow & Sons.
The site overall has a wonderfully vintage newspaper, vibe -- and in this case the "extra! extra!" is that you can finally shop the gem of a store's wares from the comfort of your couch, if you so desired. Or (ahem) send friends gifts for the holidays.
Castor and Pollux is located at 238 West 10th Avenue
castorandpolluxstore.com
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