Here at Nonstop Sound, we feel as though the music video, as an art form, is highly undervalued. In an effort to bring attention to the forgotten format we’ve created the Video Roundup, a weekly column highlighting some of the best (read: artistic, fun and creative) new music videos out there. We hope you enjoy!
Let’s kickoff this week’s Roundup with our old friends Weezer, who’ve enlisted the help of their famous friends to put together an entertaining clip for the track “Memories” from their latest LP, Hurly (Epitaph). The video, which could double as an advertisement for the next Jackass film, is chock-full of vintage hijinks as Johnny Knoxville and his band of goons invade the set and proceed to punish each other. In addition to Steve-o, Bam and the rest of the Jackasses, Weezer gathers around an empty pool where BMX legend Matt Hoffman and pro-skater Christian Hosoi gleam the cube. The video and all its characters are emblematic of Weezer’s place in the musical landscape. And you can see them on their soon-to-be-announced "Memories" tour hitting NYC in December.
Next up we have “Wide Eyes,” the second proper US single off of Local Natives stunning debut, Gorilla Manner (Frenchkiss). Unlike Weezer’s party video, Local Natives take a more narrative approach, constructing an eerie thriller where a young man is followed and eventually confronted by a menacing shark. The video climaxes with a bloody fight scene with the young man emerging the victory, but as the last shot shows, the animal kingdom still has it out for him. Local Natives will play Webster Hall on October 29 & 30.
Our final video comes all the way from Perth, Australia, courtesy of neo-psych rockers Tame Impala. The experimental video for “Lucidity,” off debut album Innerspeaker (Modular), places the band in the outback near the town Mildura. To get the shot, the director placed a camera in a weather balloon and shot it into the atmosphere while the band played below on the countryside. The video is a bit jarring in the Blair Witch sense, but its vibe is one that captures the true nature of these budding stoner rock superstars. See Tame Impala at Bowery Ballroom on November 18.