The Pains of Being Pure At Heart Share Video, MP3 | NBC New York
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The Pains of Being Pure At Heart Share Video, MP3

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    Monday, New York's own The Pains of Being Pure At Heart gave us the exuberant, moving video for the lastest single from their heralded LP Belong. Watch it below:

    So as singles are wont to do, "The Body" includes a B-side and it could really only qualify as such. It’s not exactly the heavy, joyous pop we’ve come to expect from Pains (or other groups this summer). I mean, in production alone, Pains released one of the biggest albums of the year, stretching textures and tones to the stereo limits across the excellent LP.

    The b/w they've shared today, "Tomorrow Dies Today" (embedded below) is a little different. First, the production is much thinner, the track opening with a self-conscious Johnny Marr-styled strum that sounds more Troy Tate than John Porter. But once we hit the bridge with the thicker guitars Pains chose to go with across the stretch of Belong, we get a better sense of that album's ethos.

    The sentiment on "Tomorrow Dies Today" is somewhat less exuberant, however, then the Belong A's. “Don’t tell me it’s alright/Don’t tell me it’s ok/Tomorrow dies today,” the band delivers over the expansive chorus. It could be a lament on the prospect of losing a lover, or somewhat more, it could be about watching someone self destruct, literally killing tomorrow with the actions of today.

    The Pains Of Being Pure At Heart - Tomorrow Dies Today by PIAS Entertainment

    Oh, and here's the grogeous, Francis Bacon-styled artwork for the single:

    The band is on a massive world tour right now, but has a two-day residency at Terminal 5, Aug. 8 and Aug. 9, if you wish to catch the band's wall-of-pop live show.