"Everybody's got a sweet spot ... for New Orleans," Rich said, "especially with Katrina and this whole kind of rebuild. If it's not anybody's home team, I think it's easier to feel sweet on the Saints than the Colts maybe.
"Also I think the Mannings are just generally overexposed so it's easy to like the other guy."
This wasn't the typical Super Bowl suds-swilling affair. The Saints-leaning crowd was plied with Absolut cocktails as they sat in the plush Bentley Hotel penthouse on the Upper East Side.
"I'm just trying to watch a good game and hopefully the numbers will end on one of my boxes," he said.