Singer Jay Sean detailed his plans to stage his death on social media last night.
“I’m officially dying on social media,” Sean told Niteside before performing at the New Yorkers for Children’s 8th annual “Wrap to Rap” holiday gift-wrapping event at The Ainsworth in Manhattan Tuesday night.
“If we just tell them they’re not allowed to get any tweets from us unless they donate some money [to charity], we’re not going to come back on Twitter.”
Sean said that he and other celebs staging social media deaths -- Justin Timberlake, Lady Gaga and Kim Kardashian, among them -- hope that some of their combined 28 million Twitter followers will donate to the “Keep a Child Alive” charity, founded by Alicia Keys, who started this Digital Death Campaign.
“I think it’s an amazing tongue-and-cheek way to give everyone a nudge to do the right thing,” Sean said .
Sean recently recorded the song “Every Part of Me” with British pop sensation Alesha Dixon, who he said he has wanted to work with for a long time: “We have wanted to work together for ages,” Sean said. “We got this smash of a song together and I’m super excited about it.”
He also said they will be filming the music video for this song in New York City in about three weeks.