The Surf Lodge's pop up club at Milk Studios was a welcome oasis for frigid fashionistas everywhere.
And it wasn't too shabby a space to complement SoCal pop starlet (or is that rock royalty by now?) Gwen Stefani, who celebrated the unveiling of her line L.A.M.B.'s fall 2010 collection in the 8th-floor sanctuary with surreal views of the icy Hudson below.
"We built this last night during the blizzard and at one point all we could see was white -- we literary couldn't see out the window," said Robert McKinley, designer and co-owner of downtown hotspot Goldbar and the kitschy-yet-chic Montauk outpost Surf Lodge.
Acting as the evening's curator, McKinley -- who's been a busy boy in recent weeks, throwing parties at Sundance and designing buzzed-about boite Good Units -- created a supremely laid back vibe full of picnic tables, folding canvas chairs, vintage surfing videos and beach bunny-looking waitresses who served all manners of tropically themed cocktails.
Guests, ranging from Kelly Osbourne and Stavros Niarchos to a smattering of social scenesters, looked equally relaxed, getting groovy to the soft rock and disco selections of DJ Nick Cohen. Well, relaxed that is, until Ms. Stefani waltzed in, sending party goers' hearts and photographers' flashbulbs aflutter.
Perhaps Top chef semifinalist Sam Talbot -- who was on hand serving up a mix of seasonal and Hawaiian fare -- captured the voice of every male guests' inner-teen best when he said: "Gwen Stefani is all I needed to see; 'nuff said."