Titled "Do You Think I'm Fat?," the PSA is a pointed remark about the fashion industry's influence on young girls' body images, according to NEDA's media release.
The PSA features young children directly asking "Do you think I'm fat?" to the camera.
NEDA president Lynn Grefe said the organization purposely chose to run the PSA during Fashion Week, stating that the fashion industry was "known for significant pressures for models to be skinny in order to keep their careers," according to a media release.
"We invite a public dialogue on this, because people are literally dying," Grefe said in the release.