Stressed New Yorkers feeling an economic pinch can look forward to unwinding at Spa Week, taking place Oct. 10 to Oct. 16.
“Just living in this city, it has an energy," said Spa Week Founder and CEO Cheryl Reid, a New Yorker who launched Spa Week in 2004. "If you live here and work here, it’s doubly intense, so I was fortunate enough I was to get into the industry early on."
During Spa Week, full-service treatments -- regularly priced from $100 to $400 -- will be available for $50 each.
“As a New Yorker, I noticed that so many people in our city come and go at such a frenzied pace," said Reid. "It seems that no one really ever stops to smell the roses or tries to attain a well-balanced life. That is the genesis for me for creating the Spa Week event: to introduce the spa lifestyle to the masses and for them to understand the health and wellness benefits of a massage."
Today, the most popular Spa Week service is the massage, which is also the most expensive, averaging at $85. Reid pointed out, however, that one session goes a long way.
Massage types offered include Swedish, deep tissue, hot stone, Thai and aromatherapy. For increased tension, there are advanced services such as massages incorporating acupuncture, Cupping or Gua Sha,“proven to treat not just stress relief, which is very well documented medically but to treat athletes who are training for something; to help with sore muscles; pressure points within their bodies that are giving them trouble,” said Reid.
“You go in like a lion and you come out like a lamb," she said.
The detoxifying body treatments are another rejuvenation option.
To book an appointment, register at SpaWeek.com.