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Boat Shoes and the City: Sperry Opens First NYC Store

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    NEWSLETTERS

    Brady Leifer / NBC
    The many colorful options to choose from at the Sperry Top-Sider store in the Flatiron District

    Our guest blogger and LXTV producer, Brady Leifer, explores the first ever Sperry Top-Sider store in Manhattan… in her tartan plaid boat shoes, duh.

    As a girl who grew up in Westport, CT playing tennis, rowing crew and even being voted “class prepster” by my senior class, you might think I came out of the womb wearing a pair of Sperry Top-Siders. But truth be told, that was not the case (I really do wish it was, though). I discovered the classic Sperry Top-Sider, also known as a “boat shoe” in college, and I never looked back.

    Today, New York City’s first Sperry Top-Sider store in Flatiron is officially open. I was lucky enough to get a peek at it the other day, and it was like immediately being transported to a nautical wonderland, miles outside the city, filled with gorgeous, pretty, reasonably priced, and comfortable shoes for women, men, and children.

    The front half of the store has all the styles beautifully displayed, and the back half is a “self service boat house” in which customers are free to help themselves to try on or be helped by an employee, an option which I think is just great. There’s nothing worse than sitting in a busy shoe section and being completely helpless (Ok, maybe there’s a few things that are worse…). In the new Sperry store, it’s your choice–help yourself or be helped. I’m excited to see this concept in action.

    And, since I first discovered the glory that is boat shoes, Sperry has updated its look in an amazing way. They’re now sporting metallics, sequins, bolds, neons, the works! Geared at the young and trendy crowd of NYC (not sure if I’m actually either but I like to think of myself as both), the store carries the hipper styles and is soon bringing in a collaboration with Milly– combining Milly’s girly prints with Sperry’s preppy style. It sounds amazeballz. Go get a pair now—I am!

    The Sperry Top-Sider store opens February 1 at 103 Fifth Avenue in Manhattan’s Flatiron District.